Consumption disseminates this condition homogeneously throughout the country and throughout society. The town therefore, corresponds to the size of the market and not to the size of any particular locale.
The places in which the industrial system has completely realized its own ideology of Planning are the Factory and the Supermarket. Both the Factory and the Supermarket are optimal urban systems, potentially unlimited, in which the functions of production and of merchandising information are freely organized according to a continous plan and are made homogeneous by a system of artificial ventilation and lighting, without any interference's. An outer image of these organisms does not exist since the plane of their facades does not indicate the linguistic structure of the organism but is simply the surface where two situations in different degrees of integration encounter one another.